Marketing Invoice
A marketing agency invoice template for campaigns, retainers, and monthly services. Separate ad spend from management fees. Example amounts are illustrative — replace them with your own.
From
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Invoice
| Invoice # | INV-001 |
| Issued | Sep 13, 2026 |
| Due | Sep 27, 2026 |
Billed to
| Description | Qty | Rate | Amount |
|---|
| Subtotal | $0.00 |
| Tax (0%) | $0.00 |
| Total due | $0.00 |
Notes
Payment due within 14 days. Thank you for your business!
Create a free account to save invoices to your dashboard and email them to clients.
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When to use this template
Use this template for marketing services — campaigns, content, SEO, or monthly retainers. Splitting ad spend from management fees is essential for trust.
Fields to include
- Agency and client details
- Campaign or month reference
- Management fees as line items
- Ad spend passed through (clearly labeled)
- Reporting and deliverables
Sample line items
- Monthly campaign management1 × $900.00 = $900.00
- Ad spend — passed through (receipts attached)1 × $1500.00 = $1500.00
- Monthly performance report1 × $150.00 = $150.00
Practical tips
- Always itemize ad spend separately from your fees.
- Bill retainers at the start of the month.
- Include the reporting date range so the client can match the invoice to results.
Frequently asked questions
Should ad spend be marked up?
It's your policy — some agencies pass spend through at cost, others add a margin. Just label it clearly on the invoice so there's no confusion.
What should a marketing retainer include?
A fixed scope of work (channels, deliverables, meetings) for a fixed monthly fee. Invoice the same amount each month and adjust only by written agreement.
Do agencies need receipts for ad spend?
Attaching or referencing platform receipts makes pass-through spend verifiable and prevents disputes at billing time.
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